Aesthetic Appeal of interior design

This recommendation contributes to improvements in Brand & aesthetics

As an employee or visitor walks into an office, they can immediately sense the company’s culture and much more by the colors, décor, branding, and furniture choices. Each company has its own values and mission that can be reflected intentionally or not, by the aesthetics and branding of their furnishings, color palette, materials and finishes, objects on display, within their office space. An organization can promote their values and brand through their interior aesthetics. 


Some suggest that colors can influence people’s experience with a space. For instance, blue can be calming or sad, so adding warm tones to blue creates a balance. Green is related to nature and renewal or healing, even being connected to creativity. Red is a warm color that increases blood flow and adrenaline, provoking competition. Yellow is the happy color. 


A workplace design which conveys design principles aligned with the organization's values and narrative. Using the right materials, colors, visual communications, branding, etc., which highlights the corporate identity, empowering employees to experience the workplace, as an outcome of their organizational culture. 

1

Consider that whether or not it is consciously intended, every office space communicates a brand and some sense of an organization’s values to visitors and employees. Take control of your message.

2

Employers should work with an experienced architecture or interiors firm to understand how to “put their best foot forward” and take advantage of communicating their brand through their office space.

3

Understand that for purposes of attracting new employees, your office space sends an unmistakable message that can support, or detract from your selling process.

Read more

If you want to learn more, we suggest the following resources:

The link between employer brand and workplace culture. Bluivy, April 2020.

Using workplace design to reflect brand values. WorkDesign Magazine, 2019.